Larry Weber on Marketing to the Social Web, 2nd Edition

Chairman of W2 Group Larry Weber discusses what’s new in the 2nd edition of his second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business.

"You call this a script? Give me a couple of $5000.00-a-week writers and I'll write it myself. "
Joe Pasternak

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Fast fact about writing

In some languages, as in English and French, the modern freezing of spelling has removed the writing more and more from pronunciation and has resulted in the need to teach spelling and the growth of fallacies like the "silent" letter (a letter is really either the symbol of a sound or it is unnecessary).