The digital turning point is 18 months away, says one analyst. If you haven’t started planning for it, someone else will “eat your lunch”.
The tipping point for digital reading is 18 months away and publishers should prepare by starting a parallel business to their print one, media futurist Gerd Leonhard said last week (19th March).
If they do not, then venture capital-backed start-ups “will eat your lunch. This is not going to be linear and gradual. Once people have the devices, it will flick the switch. I’m not saying that publishers will become redundant — the opposite is true! It creates more pressure, you’ll need more people, but you may need fewer buildings or trucks.”
In related news, Moby’s eagle eye turns to collecting stories on why Amazon can’t be trusted.
Creative writing is considered to be any writing, fiction, poetry, or non-fiction, that goes outside the bounds of normal professional, journalistic, academic, and technical forms of literature.